As a special giveaway initiative for their followers, the KOLs each personalized one sPINKtacular vanity kit filled with Glow Essentials, accompanied by one customized paper marbling art greeting card as a way to spread the LANCÔME glow of happiness.“Changi Airport Group is delighted to be partnering with LANCÔME and The Shilla Duty Free to bring passengers a novel take on a beauty lounge.
A Stop & Glow photobooth encourages customers to commemorate their time in the Stop & Glow Pink Lounge.The striking, interactive Pink Cooler fronts one of the outside walls of the pop-up and stands as one of the key highlights. For travelers from all over the world who pass through Changi Airport, this is a unique opportunity to enjoy a luxurious yet quick beauty glow-up service and entertainment, right here at an airport.”,Added Jeff Lee, Managing Director of The Shilla Duty Free Singapore: “At The Shilla Duty Free Singapore, we are always striving to elevate the experience of duty-free shopping. From left: Jeff Lee (Managing Director of The Shilla Duty Free Singapore), Chillie Por (Merchandising Director of The Shilla Duty Free Singapore), Daniel Arnesson (South-East Asia Area Manager of Lancome Travel Retail Asia Pacific), Molly Li (Digital & Trade Manager of Lancome Travel Retail Asia Pacific), Gwyn Sin (General Manager, Airside Concessions at Changi Airport Group), Nicole … Travelling shoppers could also participate in an augmented reality lantern-catching game on their mobile phones in order to win a prize.A striking blow-up digital silhouette of Lancôme’s Advanced Génifique Youth Activating Concentrate allowed travellers to send their Lunar New Year greetings to friends and family.The experience was also elevated through Artificial Intelligence where shoppers virtually tried on different lipstick shades using the augmented reality ‘Magic Mirror’.A phygital playground: Travelling shoppers could take home their own red lanterns, participate in a digital lantern game, or virtually try on different lipstick shades.A personalisation station was available for those who wished to decorate and take home their very own fortune red lantern. 30 days refund available for over 8000 products. August 31, 2018 Comments Off on Lancôme Travel Retail launches new campaign at Changi Airport 2,391 Views “Who will you make happy today?” That is the question Lancôme Travel Retail Asia Pacific is asking shoppers with its new La Vie Est Belle activation at Changi Airport. Discover iconic best-sellers and experience a new you through Lancome products, expert beauty tips and exclusive offers for skincare, makeup, perfume, anti-aging and more, with Lancome Singapore. Discover iconic best-sellers and experience a new you through Lancome products, expert beauty tips and exclusive offers for skincare, makeup, perfume, anti-aging and more, with Lancome Singapore. Kickstarting the global launch of their new La Vie Est Belle Flowers of Happiness L’Eau De Parfum, Lancôme Travel Retail Asia Pacific opened a new pop-up store with The Shilla Duty Free in Terminal 3 of the Changi Airport. But who has time to schedue in a full pampering sesh?
The 1st swan-neck™ mascara is bent to work with the shape of your face for unprecedented access to all lashes. Kickstarting the global launch of their new.The pop-up store plays on concepts of femininity and elegance as the reinvented iconic scent encourages women to live their life to the fullest and happiest.Themed “Who Will You Make Happy Today?” the brand continues to affirm women’s right to happiness, and evolves from its conviction to lead the way to happiness, to championing shared and contagious happiness with its new fragrance.Staying true to the brand’s belief in sharing the light of happiness, the pop-up presents a multi-sensory journey beginning at the Cocktail bar with the creation of four blends of cocktails for travellers to experience at the store.Running from 23 July to 2 September, surprise ‘Flairtrending performances’ entertained guests while a mobile ‘mocktail’ cart available on the weekends provided complimentary drinks, with a special commemorative serve released on Singapore’s National Day.Also, an Interactive Sampling Machine recommended travellers a fragrance according to their preferred flowers or fruits and a digital Photobooth created user-generated photos and ‘GIFs’ displaying four emotions of happiness in a collage that could be personalised and shared via social media.Finally, a Gift Personalization Station enabled the creation of bespoke fragrance item.The four different counters at the pop-up were thought and designed to create a unique journey for travellers to discover happiness within themselves and share it with those around them.Commenting on the various retail-tainment at the.Created with the key Asian shopper market in mind, The La Vie Est Belle Flowers of Happiness L’Eau De Parfum is an Asian interpretation of a classic scent.Six key opinion leaders (KOLs) from China, Malaysia and Singapore were invited to inaugurate and kickstart the campaign, creating personalised floral gift boxes containing two of the fragrances to give to their partners and followers.“La Vie Est Belle is an icon that is very close to our hearts as it represents a creation that goes beyond being just a scent or a bottle; it is an olfactory sensation that evokes happiness,” said Tao Zhang, General Manager, Lancôme Travel Retail Asia Pacific.On 20th January 2020, The French Chamber of Commerce and Industry in Hong Kong and Macao hosted the 4th edition of the Luxury Symposium entitled ̶…,Lancôme launches new multi-sensory campaign at Changi Airport,Lancôme generates beauty buzz at Shinsegae’s downtown Seoul store,Lancôme Travel Retail Asia Pacific pop-up,4 leases available at Singapore Changi Airport,Bluebell Group announces partnership with Brunello Cucinelli in Taiwan,Top 10 Best Performing Global Brands To Watch in 2020,Top 10 under-radar beauty brands to keep an eye on in 2020,EXCLUSIVE: Into the network of the 65-year-old brand curator and operator in Asia,EXCLUSIVE INTERVIEW with b.space team: towards a new era,Lancôme Singapore launches virtual flagship,Korean Air to sell its catering and duty-free business,MONARQ Group announces partnership with Fluère Drinks,Dufry to acquire remaining equity interests in Hudson,Natnat All Natural Pink Coconut Water launches in Hong Kong,IKEA partners with ASOS ROG for gaming furniture,JD opens home appliance flagship store in Anhui,7-Eleven and Coca-Cola partner for crossover store in Singapore,Facebook and EssilorLuxottica collaborate for smart glasses.
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